Membroz SaaS Application

Summary

Role
Senior Product Designer / UI/UX Designer

Timeline
6 Months

Team
1 Product Stakeholder + 3 Engineers + Me (Product Designer)

Responsibilities
User Research, Competitive Analysis, Information Architecture, Wireframing, Design System, Prototyping, Usability Testing

Results
+ Increased user satisfaction by 25%
+ Reduced navigation time by 30%
+ Increased subscriptions by 25%

Project Overview

Many service-based businesses struggle with managing core operations like memberships, bookings, payments, payroll, inventory, marketing, and reporting—often relying on multiple disconnected tools. Our goal with Membroz was to eliminate this fragmentation by delivering an all-in-one SaaS platform that simplifies daily operations.

Designed to support businesses of all sizes—whether a single-location setup, multi-branch organization, or franchise model—Membroz enables users to save time, reduce costs, and focus on what matters most: growing their business.

Problem Statement

Before adopting our solution, many clients relied on manual processes such as Excel sheets and physical paperwork to manage customer profiles, memberships, payments, and service bookings. These outdated systems led to significant inefficiencies, errors, and time-consuming tasks — preventing business owners from focusing on strategic growth.

They faced challenges like tracking multiple membership types, managing bookings and billing rules, and handling complex payment structures manually. Communication gaps, lack of automation, and poor user experiences across existing tools only added to the frustration.

Business owners like Gunvant, with 15+ years of experience, were spending more time on administrative tasks than on running their core business. What they needed was a centralized, intuitive, and automated platform that would streamline operations and free them to focus on growth and customer engagement.

User Interviews

Participant 1 - Hardik Savani

"Business owners spend too much time on administrative tasks."

Key Insights:

Has experience with various apps
Frustrated with time-consuming tasks
Finds existing tools unintuitive and difficult to use
Prior solution was cheaper but not effective

Participant 2 - Paresh Shah

"Existing membership systems require multiple disconnected tools."

Key Insights:

Values automation and user engagement
Frustrated with the current membership management experience
Finds the UI confusing and difficult to navigate
Desires a simple, user-friendly membership system

Feature Analysis

Feature Name	WildApricot	Join It	Zoho	Glue Up
Member Management
Event Management
Email Management
Mobile App
Online Store
Integrations
Website Builder
Contacts
Profile
Invoices
Payments
Refunds
Reports
Donations
Digital Membership Card
Member Portal
Reminders
Membership Types
Help & Support

Competitive Analysis

WildApricot

Member events & donations

Strengths:

Strong event registration and invoicing system
Solid donation and event engagement tools
Effective member communication for events

Weaknesses:

Primarily event and donation focused
Lacks broader membership and operational management features

Join It

Membership types & member automation

Strengths:

Clear member overview and segmentation
Offers a wide range of automation features

Weaknesses:

Poorly designed event management interface
Confusing and unintuitive user experience

Zoho

Subscription billing for memberships

Strengths:

Clean and simple interface
Supports customizable membership plans

Weaknesses:

Lacks insights or features tailored to service-based membership businesses
Not designed with a full operations workflow in mind

Glue Up

Community building, events, and membership management

Strengths:

Includes community and social engagement tools
Offers limited automation features for workflows

Weaknesses:

User interface is not intuitive, leading to usability issues
Lacks depth in operational features beyond community and events

Persona

Name: Gunvant

Location: India

Occupation: Gym Owner

Age: 49

"I’m looking for software that reduces time and effort, so I can focus on growing my business."

Goals

Automate registration, attendance, scheduling, and payments
Save time through reporting and billing automation
Reduce manual tasks and focus on growth

Pain Points

Spends too much time on manual admin work
Difficulty managing multiple membership types
Frustrated with disconnected billing and tracking tools
Lacks tools for automated communication (email/SMS)

Challenges

Managing Complex Membership Workflows
Different organizations had unique membership structures, renewal processes, and communication requirements, making it difficult to create a flexible yet intuitive experience.

Information Overload
The platform contained multiple modules, reports, and administrative tools. Users struggled to quickly locate the actions most relevant to their daily tasks.

Scalability Across Organizations
The solution needed to support small organizations as well as large membership-based institutions while maintaining a consistent user experience.

Mobile Accessibility
Many users accessed the platform on mobile devices, requiring responsive experiences without sacrificing functionality.

Key Design Decisions

Simplified Navigation Structure
To address information overload, modules were reorganized based on user priorities and frequency of use.

Unified Member Dashboard
To reduce workflow complexity, member management actions were consolidated into a centralized experience.

Reusable Design System
To support scalability and future product growth, a component-based design system was created.

Site Map

The information architecture was designed around the core workflows used daily by membership-based businesses. Modules were grouped based on user priorities to reduce cognitive load and improve discoverability.