Membroz SaaS Application
Project Overview
This was a 6-month-long project focused on architecting a complete membership management system. The team consisted of myself (UI/UX Designer & Front-End Developer), the company owner as the product stakeholder, and a team of 3 engineers. We worked closely throughout the project to transform business needs into a scalable, user-friendly SaaS platform.
Many service-based businesses struggle with managing core operations like memberships, bookings, payments, payroll, inventory, marketing, and reporting—often relying on multiple disconnected tools. Our goal with Membroz was to eliminate this fragmentation by delivering an all-in-one SaaS platform that simplifies daily operations.
Designed to support businesses of all sizes—whether a single-location setup, multi-branch organization, or franchise model—Membroz enables users to save time, reduce costs, and focus on what matters most: growing their business.
User Interviews
Participant 1 - Hardik Savani
"I’ve used many membership applications before, but most are too rigid. For my next solution, I really need customizable features that fit my workflow."
Key Insights:
Has experience with various apps
Frustrated with time-consuming tasks
Finds existing tools unintuitive and difficult to use
Prior solution was cheaper but not effective
Participant 2 - Paresh Shah
"I enjoy using membership software that helps improve engagement, but I often struggle with confusing layouts and hard-to-use membership features."
Key Insights:
Values automation and user engagement
Frustrated with the current membership management experience
Finds the UI confusing and difficult to navigate
Desires a simple, user-friendly membership system
Feature Analysis
Feature Name | WildApricot | Join It | Zoho | Glue Up |
|---|---|---|---|---|
Member Management |  | |  | |
Event Management | | | | |
Email Management | | | | |
Mobile App | | | | |
Online Store | | | | |
Integrations | | | | |
Website Builder | | | | |
Contacts | | | | |
Profile | | | | |
Invoices | | | | |
Payments | | | | |
Refunds | | | | |
Reports | | | | |
Donations | | | | |
Digital Membership Card | | | | |
Member Portal | | | | |
Reminders | | | | |
Membership Types | | | | |
Help & Support | | | | |
Competitive Analysis
WildApricot
Member events & donations
Strengths:
Strong event registration and invoicing system
Solid donation and event engagement tools
Effective member communication for events
Weaknesses:
Primarily event and donation focused
Lacks broader membership and operational management features
Join It
Membership types & member automation
Strengths:
Clear member overview and segmentation
Offers a wide range of automation features
Weaknesses:
Poorly designed event management interface
Confusing and unintuitive user experience
Zoho
Subscription billing for memberships
Strengths:
Clean and simple interface
Supports customizable membership plans
Weaknesses:
Lacks insights or features tailored to service-based membership businesses
Not designed with a full operations workflow in mind
Glue Up
Community building, events, and membership management
Strengths:
Includes community and social engagement tools
Offers limited automation features for workflows
Weaknesses:
User interface is not intuitive, leading to usability issues
Lacks depth in operational features beyond community and events
Persona
Name: Gunvant
Location: India
Occupation: Gym Owner
Age: 49
"I’m looking for software that reduces time and effort, so I can focus on growing my business."
Goals
Automate registration, attendance, scheduling, and payments
Save time through reporting and billing automation
Reduce manual tasks and focus on growth
Pain Points
Spends too much time on manual admin work
Difficulty managing multiple membership types
Frustrated with disconnected billing and tracking tools
Lacks tools for automated communication (email/SMS)
Problem Statement
Before adopting our solution, many clients relied on manual processes such as Excel sheets and physical paperwork to manage customer profiles, memberships, payments, and service bookings. These outdated systems led to significant inefficiencies, errors, and time-consuming tasks — preventing business owners from focusing on strategic growth.
They faced challenges like tracking multiple membership types, managing bookings and billing rules, and handling complex payment structures manually. Communication gaps, lack of automation, and poor user experiences across existing tools only added to the frustration.
Business owners like Gunvant, with 15+ years of experience, were spending more time on administrative tasks than on running their core business. What they needed was a centralized, intuitive, and automated platform that would streamline operations and free them to focus on growth and customer engagement.
Site Map
Wireframes
UI Library Components
Prototype
Project Outcomes
The launch of the Membroz SaaS platform led to a measurable impact on both business performance and user engagement. Thanks to its well-executed UI/UX design and continual improvements, the platform quickly became an integral part of daily operations for many service-based businesses.
Business Impact
The thoughtful UI/UX design enabled the company to monetize the product effectively, generating an estimated return of $1 million in a short period.
Regular feature updates and a strong feedback loop resulted in positive reviews, increased platform adoption, and a 25% boost in client subscriptions.
Continuous enhancements based on user insights contributed to a noticeable increase in user satisfaction and retention.
Personal & Team Growth
Being involved from start to finish gave me end-to-end experience — from problem discovery and user research to solution design and delivery.
I had the opportunity to collaborate closely with engineers, advocate for user needs, and present key solutions to stakeholders.
This project challenged me to think critically, improve my user testing process, and grow as a designer both strategically and technically.
